Studio LyceuM
Strategy & Innovation
Studio Lyceum is an imagination-led, tech-fueled, and outcome-focused global strategy and innovation practice.
We are thinkers, storytellers, technologists, and subject matter experts, coming together to help organizations move from now to next by inspiring teams, fostering collaboration, mapping the future, and helping make things like systems, content, products, and experiences.
We believe human imagination multiplied at the scale and speed of AI can deliver new possibilities and richer outcomes for people and organizations.
A FRESH MODEL
From imagination to impact, faster.
Our agile, tech-enabled, human-centric approach is designed to meet the needs of organizations looking to quickly and thoughtfully capitalize on the opportunities of the AI era and accelerate growth in a fast-changing global context.
IN SUPPORT OF YOUR OBJECTIVES
Here to help you win, and have fun doing it.
We move fast to deeply understand your goals and the business challenges you face so we can co-create solutions that drive measurable results for your organization. With a mindset and process designed to empower collaboration, reduce friction, and make life easier for our clients, colleagues, and partners.
Practice Areas
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Culture
From consumer subcultures to the needs and behaviors of business buyers, and how these intersect with category dynamics and evolving technology, we augment curiosity, empathy, and expertise with the tech that multiplies our ability to deliver powerful insights and identify game-changing opportunities.
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Experience
What technology makes possible and what users expect is changing every day. From brand ecosystems to each touchpoint in the customer journey, we help identify opportunities and conceive brand experiences that optimally meet human needs and support business objectives.
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Growth
How can we help accelerate your growth trajectory? Whether it’s making a splash with a new brand or product, increasing sales velocity and deepening market penetration, or imagining and mapping the future of your organization, we bring the growth mindset, strategic thinking, and execution capabilities to fuel your expansion.
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Innovation
Opportunity exists at every moment in the the innovation journey, from ideation to adoption. We tap into the power of cultural insight, collaboration, and technology to imagine what’s possible and build a roadmap to making it real. And we help tackle the challenges that often come with transformation and organizational change.
Capabilities
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Positioning your brand, offering, or initiative in a unique, differentiated way to maximize relevance, engagement, and growth
Research & Insights
Positioning & Narrative
Platform Development
Messaging
Brand Design
Brand Workshops
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Meeting customers where they are online and IRL with brand experiences that serve humans and support business goals
User Research
Journey Mapping
Recommend + Roadmap
CX & Loyalty
Employee Engagement
Commerce Solutions
Experience Workshops
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Collaboratively developing powerful growth drivers and setting the stage for the future of organizations
GTM Strategy
Engagement Planning
Community & Creator
AI Transformation
Future Mapping
Workshops
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Taking advantage of the full array of channels and touchpoints to drive high-performing campaigns and always-on brand programming
Content Strategy
Channel Planning incl. Owned, Earned, and Paid
Social & Influencer
Live & Experiential
360 Activation Strategy
Partnerships
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Developing creative ideas and producing assets at scale
Thought Leadership
Creative Campaign Development
Creative Briefing & Collaboration
Video, Motion, VR/XR, Audio
Audience-specific Assets
Localized Content
AI-enabled Production
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Leading and managing content, creative, and experience development + omnichannel deployment
Product Design & Development
Earned, Owned, Paid Activation
Creator & Partner Management
Outcome-focused Measurement Planning
Martech Evaluation and Implementation
AI-enabled Analytics & Optimization
OFFERINGS
ENTERPRISE BRAND TOOLKIT
Everything B2B technology brands need to win across channels, audiences, internal teams, and buying/adoption stages
BRANDSCAN CAMPAIGNS
Culture-savvy AI-driven creative micro campaigns that drive data learnings and market impact for your brand and products
IMAGINE+INNOVATE SESSIONS
Custom-designed immersive discovery experiences and ideation workshops where connection and collaboration lead to action.
Whatever the assignment, we bring the goods.
We work with established brands, midsize businesses, startups, agencies, and in-house teams as well as non-profits, individuals, and small businesses—from across the world—to collaboratively solve problems and drive positive outcomes.
Are you looking to hone your brand or product story, enhance the experiences you deliver, or increase brand engagement?
Do you need audience-specific content or campaign assets?
Are you seeking a game-changing, full-funnel, omnichannel strategy to drive growth?
Do you need to ensure your martech stack is fully optimized for the AI era?
Are you looking to develop new offerings or chart the future of your organization?
Let’s talk about how we can bring our capabilities to bear on your biggest challenges.
Broad experience across industries and categories
From personal technology, telecom, financial services, and healthcare to consumer products, spirits, entertainment, travel, fashion, and luxury, our existing knowledge base gives us a headstart that saves our clients time while our passion and curiosity drive us to continue learning and stay ahead of category and customer evolution.
We have deep experience with the specific attributes of the B2B space, working with companies in healthcare, financial services, and real estate—with specific expertise in business telecom and enterprise technology.
BRANDS WE’VE WORKED WITH
WHY WORK WITH US
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Our focus as a studio is on strategy and innovation—with a future-forward orientation.
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We have the 360 capabilities to make things real with full-spectrum support across creative concepting, content development, ecosystem planning, and experience design + campaign/program execution and management.
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We bring vision, experience, and our global network to an outcome-focused mindset that leverages an agile approach and AI to accelerate the journey to unlocking growth for our clients.
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We’re here to adapt to your needs with solutions, customized to your unique challenges and designed to support your success.
OUR Guiding Principles
Imagination-led
Unconstrained ideation driven by curiosity, empathy, connection, and collaboration unleashes the power of possibilities.
Execution-ready
Words on a slide aren’t enough to move the needle or change the world. That’s why we design strategies to be executable and deliver the roadmaps that enable ideas to become real.
Outcome-focused
We drive team alignment around desired objectives and build the measurement frameworks that ensure everything we do with our clients is designed to effectively achieve tangible impact on their business objectives.
Exponential Mindset
We leverage the power of generative and agentic AI to empower teams to exponentially multiply valuable insights and act on them at scale—and reimagine what businesses, products, and experiences can look like.